Services for Licencing

"Intellectual property is the oil of the 21st century. Look at the richest men a hundred years ago ; they all made their money extracting natural resources or moving them around. All today's richest men have made their money out of intellectual property."
Mark Getty, Co-Founder & Chairman, Getty Images


Video games are unique in the world of entertainment for one reason : they are interactive. There is challenge, risk and reward and countless genres to choose from. No two gaming experiences are ever the same. Video games are also insanely fun to play, to watch (esports), can cross borders, languages and cultures, and are now more popular globally than movies and sports combined*.

Video games are also the perfect medium for intellectual properties because creatively, video games have no boundaries. New worlds and adventures abound in the realms of interactive gameplay.

However, just 'making a video game' with a well respected IP or license does not guarantee critical or commercial success. The idea that great IPs automatically make great games has led to mediocre and sub-standard video games being released which can do real damage to an IPs reputation.

At Play Connection, we understand a great IP needs a great video game to be successful. With over 20 years experience, we know that to make a video game successful it needs an engaging and original storyline, AAA production values, and a fun, exciting and rewarding experience which you will want to repeat.

So when working with IP owners and agencies our first step is to map-out the best video game approach for their specific property. We look at the IP itself, the brand, its success to date, the customer base and its overall commercial strategy to fully understand where a video game IP extension will create value.

We create development strategies which identify the best video game developer partner (based on their experience and game development success) and the best publishing partner, defining which is the best fit for the IP in terms of budget, genre experience, sales success, and cultural compatibility.

Video game development can be new to many companies, so not only do we manage the process with the IP owners, we also act as their producers. This means Play Connection works closely with the project teams to achieve the best route to success through retail and digital distribution, all powered by a solid marketing strategy.

In short, Play Connection is your partner from start to finish and we will make the very best video game with your IP.

For more information, please contact Olivier Grassiano on or skype olivier.grassiano

* - Videogames are a bigger industry than sports and movies combined Dec 2020

Services for Licencing

If you are looking for Licensing content to mix with your Game, Play Connection can help you as well. We have a solid access to Motor, Sport and Cartoon licenses.

We can also look and bring IP to your portfolio.

Expert of licensing will be dedicated for such missions.

Expert We will be able to cover :

  • Negotiation with brand
  • Securing licenses
  • Approval processing

Whatever IP you own, there is a great videogame waiting to be created and Play Connection will be your partner.

Wanna play with your IP ?