Play Connection was established in 2006 by Olivier Grassiano in Paris, France.

Olivier has 16 years experience within the Entertainment software sector. Previously the VP Sales Director of French publisher Microids, Olivier has successfully worked in all areas of the market from games development, through to marketing, sales and distribution.

Play Connection is a Sales and Marketing Company which offers an alternate route for Developers and medium-sized Publishers to take their finished game product to all European and North American markets.

Using its contact base of major Publishers for each market, Play Connection will ensure premium sales support and bespoke distribution routes for its partners. In addition, Play Connection can facilitate finance packages for games nearing completion.

Where Play Connection is unique in the videogames market is that it maximise sales and will follow and develop a dedicated relationship and therefore profits by dealing with each European market individually.

Where Play Connection is unique in the videogames market is that it maximises sales and will follow and develop a dedicated relationship, and therefore profits, by dealing with each country individually.

Play Connection’s clients are the premier Publishers in Europe. Play Connection actively seeks out new and innovative games to present to its clients.

Play Connection will work continuously with Developers and Publishers from their introductory meeting to when the game is purchased by the consumer.

Play Connection will negotiate the best prices and volumes on behalf of the Developers and Publishers until both parties are completely satisfied.

Play Connection will oversee and conduct product presentations, manage product orders, deliveries and payments so at each and every point on the games route to market, it will be under direct management control.

For medium-sized Publishers, Play Connection can also offer a European Sales Director role for specific projects allowing said publisher a cost-effective option to secure European sales.

Play Connection offers premium design, marketing and PR support by working directly with companies focused on the entertainments software market. These partners work closely with Play Connection, the Developer and Publisher to ensure no promotional and distribution opportunities are overlooked.

Character Communications is one such partner. Kristien Wendt, the founding partner, has worked with Olivier for many years, producing the launch communications for titles such as Sniper Elite, Rogue Trooper , Free Running and most recently Rogue Trooper: Quartz Zone Massacre.

To view Character’s website, please go to www.charactercomms.com

Play Connection has always one eye on the future and in 2009 they will focus on dedicated access to digital distribution through all primary platforms on PC, XBox Live Arcade, PSN and Wiiware.

In terms of expansion, it is Play Connections intent to establish a UK office in 2009 to focus on UK specific clients and products. From there, the company intends to expand into Spain, Germany and North America over the next 3 years.